Revista Luminous nº 13 - Light + Design (EN)

PHILIPS

Revista Luminous nº 13 - Light + Design (EN)

Publicado: 9 de dezembro de 2014 · Categoria: Estudos de caso

Deste documento

International Lighting Magazine 2014/13 Summer Issue Light + Design The power of light Massimiliano Fuksas A World Premire Ekinox Arena, Bourg-en-Bresse, France 2 EDITORIAL Light + Design We write the words Light + Design on the cover without thinking, as if they are natural twins, two concepts sparked by the same thoughts... We assume that light has only a fraction of its value where there is no design. How times have changed. Not that long ago, Philips Lighting was a technology company with its main focus on efficiency, the life span of the lamp, and metrics such as color rendition. A tremendously smart team pushed the boundaries of what what technically possible again and again. We always celebrated design: in the way we shaped our product, in the way we presented ourselves and our brand... But the design of light? Our focus was the technology. Now that light is fully digital, and the light source has become so much smaller, easier to maintain and less hot, the world looks different to us. The values of light beyond illumination (we wrote extensively about it in the last edition of Luminous) are tremendous and we learn more about them every day. Technology no longer merely enables efficiency, but offers us a whole new view of light and humanity. The ways in which we play, work, sleep and interact are all related to the light around us, and to the way that we design it. Our luminaires are now more inspiring, and encourage you to do more with light: to design it. And, by...